7 Things That Happen To You When You Are Completely Honest

Thought Catalog

I got a death threat last week from a guy who’s a senior at Brown University who didn’t think I could track him down. More on that in a second. The first thing I want to deal with is the question asked me the other day: “How do you make a personal brand?” When I hear the words “personal brand,” I think “someone is going to lie to me and then try to take all my money.” Personal branding, I guess, is descended from the mockery called “corporate branding.”

The Coca-Cola company, for instance, loves the drug Ecstasy. My favorite TV commercial is not the 1984 Apple commercial (although that’s a close number two), but a commercial for Coke Zero (“Coke Zero Roller Girl”). It takes a song that was originally writtten by Paul Oakenfold. The original topic of the song was about how great it was to take the drug Ecstasy…

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About Setoshino

I'm not as clever as I think I am.
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