Before masterminding the highly effective 2012 “Get Kony” viral marketing campaign for Sketchers, Kony (who was simply Joey Jo-Jo back then) spent his early 20s working at Orange Julius and fronting several unsuccessful garage armies. Here’s his take on what it’s like to create a functional militia:
It was really hard. I had all the right ideas, but none of the necessary tools. You hear a lot about inspiration being the biggest hang up. That’s bullshit, it’s all implementation. After struggling to maintain order in the ranks for almost a decade, it just dawned on me: children. I could use children.
Before he was His Excellency, President for Life, Field Marshal Al Hadji Doctor Idi Amin Dada, VC, DSO, MC, Lord of All the Beasts of the Earth and Fishes of the Seas and Conqueror of the British Empire in Africa in General…
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